Full title : E-Commerce Adoption by Women Entrepreneurs in India: An Application of the UTAUT Model

Year of publication : 2016 

Author : Ananya Goswami, Sraboni Dutta

Author detail : Dept. of Management, Birla Institute of Technology, Mesra, Kolkata Campus

Southend Conclave, India, Dept. of Management, Birla Institute of Technology, Mesra, Kolkata Campus

"Southend Conclave, India"

Journal title : Macrothink Institute, Busincess and Economoic Research

Source link : http://macrothink.org/journal/index.php/ber/article/view/10560/8515